Marketing in a Minute – Episode 27, by Ahmed Moaaz. The pixel tracks what visitors do, events mark the actions that matter, and UTM tags tell you exactly which link brought each visit. Set them up right before spending a…
Marketing in a Minute – Episode 26, by Ahmed Moaaz. A clear brief and a written scope save both sides. When extra requests sneak in without adjusting time or price, that is scope creep – name it early. Follow the…
Marketing in a Minute – Episode 25, by Ahmed Moaaz. Hook rate tells you if the first seconds stop the scroll, hold rate tells you if people stay, engagement tells you if the content moves them. Read them in that…
Marketing in a Minute – Episode 24, by Ahmed Moaaz. Some orders would have happened anyway. Incrementality asks: how many orders exist BECAUSE of the ad? That is the number your budget decisions should follow. Follow the series for one…
Marketing in a Minute – Episode 23, by Ahmed Moaaz. People rarely buy the first time they see you. They discover, compare, hesitate, come back. Map the journey and give each stage the message it needs. Follow the series for…
Marketing in a Minute – Episode 22, by Ahmed Moaaz. Version A beat version B by a little – is that real or noise? Before you call a test a winner, make sure the sample is big enough to mean…
Marketing in a Minute – Episode 21, by Ahmed Moaaz. A customer sees a reel, clicks an ad, then buys from an email. Which one gets the credit? Understanding attribution models stops you from killing channels that quietly do the…
Marketing in a Minute – Episode 20, by Ahmed Moaaz. What share of first-time buyers come back for a second order? Improving this single number changes your LTV, your CAC math and your whole budget. Follow the series for one…
Marketing in a Minute – Episode 19, by Ahmed Moaaz. Customers who stay compound; customers who leave leak your ad budget. Measure both monthly – growth with high churn is a treadmill. Follow the series for one marketing concept, in…
Marketing in a Minute – Episode 18, by Ahmed Moaaz. After product cost, shipping, ads and fees: what is actually left from one order? If you do not know this number, scaling just scales the problem. Follow the series for…
