Category Marketing in a Minute

Marketing in a Minute – Episode 07, by Ahmed Moaaz. A big sales number can hide a small – or negative – profit. Revenue minus product cost, ads, shipping and fees is the number that actually matters. Follow the series…

Marketing in a Minute – Episode 06, by Ahmed Moaaz. AOV = revenue ÷ number of orders. Raising it with bundles, upsells and free-shipping thresholds is often cheaper than finding new customers. Follow the series for one marketing concept, in…

Marketing in a Minute – Episode 05, by Ahmed Moaaz. CPA is what one purchase costs you in ads; CPL is what one lead costs. Know your target number before you launch, or every result will feel expensive. Follow the…

Marketing in a Minute – Episode 04, by Ahmed Moaaz. Clicks are nice, but conversion rate is what counts: CVR = orders ÷ visitors. If traffic is fine and CVR is weak, the problem is your page, your offer, or…

Marketing in a Minute – Episode 03, by Ahmed Moaaz. CPM is what you pay for 1,000 impressions; CPC is what you pay per click. CPM tells you how expensive the audience is; CPC tells you how attractive your ad…

Marketing in a Minute – Episode 02, by Ahmed Moaaz. Out of every 100 people who saw your ad, how many clicked? CTR = clicks ÷ impressions. A weak CTR usually means the creative or the message is not stopping…

Marketing in a Minute – Episode 01, by Ahmed Moaaz. How many times your ad shows up, how many people see it, and how often. Frequency = impressions ÷ reach. Watch it: too low and nobody remembers you; too high…