Category Marketing in a Minute

Marketing in a Minute – Episode 17, by Ahmed Moaaz. How long until a customer’s profit pays back what you spent to acquire them. The shorter the payback, the faster you can reinvest and grow. Follow the series for one…

Marketing in a Minute – Episode 16, by Ahmed Moaaz. How much one customer is worth over the whole relationship, not just the first order. High LTV lets you pay more to acquire customers than your competitors can. Follow the…

Marketing in a Minute – Episode 15, by Ahmed Moaaz. CAC = all sales and marketing cost ÷ new customers acquired. Keep it well below what a customer is worth to you – that is the whole game. Follow the…

Marketing in a Minute – Episode 14, by Ahmed Moaaz. MER = total revenue ÷ total ad spend, across all channels together. When every platform claims the same sale, MER tells you the truth. Follow the series for one marketing…

Marketing in a Minute – Episode 13, by Ahmed Moaaz. The minimum ROAS that covers the cost of the order: product, shipping, fees and the ad itself. Below it you lose money on every sale, no matter how good the…

Marketing in a Minute – Episode 12, by Ahmed Moaaz. ROAS = revenue from ads ÷ ad spend. A 4x ROAS sounds great until you count product cost and shipping – which is why the next episode exists. Follow the…

Marketing in a Minute – Episode 11, by Ahmed Moaaz. ROI asks the simplest question in business: for every pound you put in, how much came back? (Return – cost) ÷ cost. Use it on the whole picture, not just…

Marketing in a Minute – Episode 10, by Ahmed Moaaz. Return-to-origin orders cost you shipping both ways plus packaging. Track RTO by area, product and payment method – cash on delivery usually carries the highest risk. Follow the series for…

Marketing in a Minute – Episode 09, by Ahmed Moaaz. People who add to cart and leave are your warmest audience. Reminder flows, retargeting and a smoother checkout recover a good share of them. Follow the series for one marketing…

Marketing in a Minute – Episode 08, by Ahmed Moaaz. Cost of goods sold eats the first slice of every order. Your margin after COGS decides how much room you have for ads, discounts and mistakes. Follow the series for…