Ep. 27 | Pixel, Events & UTM Tags
Marketing in a Minute – Episode 27, by Ahmed Moaaz. The pixel tracks what visitors do, events mark the…
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Ep. 26 | Briefs, Scope & Scope Creep
Marketing in a Minute – Episode 26, by Ahmed Moaaz. A clear brief and a written scope save both…
Ep. 25 | Video Metrics: Hook, Hold, Engage
Marketing in a Minute – Episode 25, by Ahmed Moaaz. Hook rate tells you if the first seconds stop…
Ep. 24 | Incrementality: Orders the Ad Really Brought
Marketing in a Minute – Episode 24, by Ahmed Moaaz. Some orders would have happened anyway. Incrementality asks: how…
Ep. 23 | The Customer Journey to Purchase
Marketing in a Minute – Episode 23, by Ahmed Moaaz. People rarely buy the first time they see you.…
Ep. 22 | Real Difference or Pure Luck?
Marketing in a Minute – Episode 22, by Ahmed Moaaz. Version A beat version B by a little –…
Ep. 21 | Attribution: Who Deserves the Credit?
Marketing in a Minute – Episode 21, by Ahmed Moaaz. A customer sees a reel, clicks an ad, then…
Ep. 20 | Repeat Purchase Rate
Marketing in a Minute – Episode 20, by Ahmed Moaaz. What share of first-time buyers come back for a…
Ep. 19 | Retention vs Churn
Marketing in a Minute – Episode 19, by Ahmed Moaaz. Customers who stay compound; customers who leave leak your…
Ep. 18 | Net Profit per Order
Marketing in a Minute – Episode 18, by Ahmed Moaaz. After product cost, shipping, ads and fees: what is…