
Ep. 17 | Payback Period
Marketing in a Minute – Episode 17, by Ahmed Moaaz. How long until a customer’s profit pays back what…

Marketing in a Minute – Episode 17, by Ahmed Moaaz. How long until a customer’s profit pays back what…

Marketing in a Minute – Episode 16, by Ahmed Moaaz. How much one customer is worth over the whole…

Marketing in a Minute – Episode 15, by Ahmed Moaaz. CAC = all sales and marketing cost ÷ new…

Marketing in a Minute – Episode 14, by Ahmed Moaaz. MER = total revenue ÷ total ad spend, across…

Marketing in a Minute – Episode 13, by Ahmed Moaaz. The minimum ROAS that covers the cost of the…

Marketing in a Minute – Episode 12, by Ahmed Moaaz. ROAS = revenue from ads ÷ ad spend. A…

Marketing in a Minute – Episode 11, by Ahmed Moaaz. ROI asks the simplest question in business: for every…

Marketing in a Minute – Episode 10, by Ahmed Moaaz. Return-to-origin orders cost you shipping both ways plus packaging.…

Marketing in a Minute – Episode 09, by Ahmed Moaaz. People who add to cart and leave are your…

Marketing in a Minute – Episode 08, by Ahmed Moaaz. Cost of goods sold eats the first slice of…