Ep. 07 | Sales Are Not Profit
Marketing in a Minute – Episode 07, by Ahmed Moaaz. A big sales number can hide a small –…
Blog
Ep. 06 | AOV: Average Order Value
Marketing in a Minute – Episode 06, by Ahmed Moaaz. AOV = revenue ÷ number of orders. Raising it…
Ep. 05 | CPA & CPL: Cost per Result
Marketing in a Minute – Episode 05, by Ahmed Moaaz. CPA is what one purchase costs you in ads;…
Ep. 04 | CVR: Conversion Rate
Marketing in a Minute – Episode 04, by Ahmed Moaaz. Clicks are nice, but conversion rate is what counts:…
Ep. 03 | CPM & CPC: Cost of Views and Clicks
Marketing in a Minute – Episode 03, by Ahmed Moaaz. CPM is what you pay for 1,000 impressions; CPC…
Ep. 02 | CTR: Click-Through Rate
Marketing in a Minute – Episode 02, by Ahmed Moaaz. Out of every 100 people who saw your ad,…
Ep. 01 | Impressions, Reach & Frequency
Marketing in a Minute – Episode 01, by Ahmed Moaaz. How many times your ad shows up, how many…