Marketing in a Minute – Episode 02, by Ahmed Moaaz.
Out of every 100 people who saw your ad, how many clicked? CTR = clicks ÷ impressions. A weak CTR usually means the creative or the message is not stopping the scroll – fix the ad before blaming the audience.
Follow the series for one marketing concept, in about a minute, every episode. Questions about this metric? Message us on WhatsApp.